Case Study: Dr. L. Divya –

Dermatologist, Miyapur, Hyderabad

  • Name Dr. L. Divya
  • Clinic Dr. L. Divya Skin Clinic
  • Location Miyapur, Hyderabad
  • Objective Increase patient calls through local SEO and improved visibility on Google Business Profile (GMB).

Challenge

The clinic had minimal local search presence and low direct inquiry volume via GMB. The goal was to enhance patient acquisition by ranking for high-intent dermatology-related terms and increasing inbound call leads.

Solutions Implemented

GMB Profile Optimisation

Updated clinic information, services, photos, and keyword-rich content.

Review Management

Guided patients to leave feedback, improving social proof and visibility.

Performance Monitoring

Monthly tracking of call volume and engagement to fine-tune strategy.

Local SEO Focus

Targeted dermatology-related search queries within Miyapur and nearby regions.

GMB Call Performance (Nov 2024 – Apr 2025)

Total Calls via GMB: 352 calls over 6 months
ID Month Number of Calls
1 November 2024 26
2 December 2024 62
3 January 2025 74
4 February 2025 59
5 March 2025 73
6 April 2025 58

Key Insights
  • Call volume nearly tripled in just one month (Nov to Dec) after GMB optimisation began.
  • Peak performance months: January and March with over 70+ monthly calls.
  • Sustained inbound patient calls show long-term GMB impact and profile strength.

Conclusion

With targeted GMB management and continuous SEO updates, Dr. L. Divya Skin Clinic now receives consistent and qualified patient calls directly from local search. The strategy led to a 352-call boost in just 6 months, proving the effectiveness of location-specific digital marketing.


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